Need serious advice about a new concept in business…?
I live in India and I am working for a company which provides online tuitions to students of USA.
Company is planning to start Online Teaching of Indian Languages. We are targeting Non Resident Indians who are poor in their native language. For example, if an Indian guy is born and bought up in USA and he is not so PRO in Hindi language, he can book sessions with us and learn Hindi. In this new concept, people will book sessions in advance, qualified tutors will teach them language by using Skype and Web Camera (Audio+Video).
I want your opinion. Do you think people will pay to learn their native language? During my trips in various countries I have noticed that so many people want their kids to learn native language but will they like to pay to learn it?
Serious replies please…….
It doesn’t seem unreasonable, but I’m skeptical of it being heavily used.
For Indians in the United States, the money to be made is not with learning Hindi, but the accent reduction and Americanization skills that are used in the call centers in India.
Still, there are always movements (particularly in parents educating their children) to preserve one’s home culture, so I do see some market for your plan. It might be wise to prepare in advance for tutors and materials geared for children aged 5-15 years.
Another possible market is to educate business professionals who have little or no ability to speak Hindi.
If it’s possible, you should begin future plans to offer instruction in other languages using this technology. Punjab, Mandarin, Japanese, and a European language or two (hmmm…even English!) might be a good future expansion.
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